by rebeccawilkinson

Why Adult Coloring is So Popular

It's Supposed to Relieve Stress Cartoon


Coloring For Adults?!

When most of us were growing up, coloring books were for children. The pictures in them were usually of playful scenes with recognizable people, places, and animals that would appeal to kids.  The pictures were deliberately simple and straightforward to match children’s intellectual and physical development.

The Adult Coloring Phenomena

Basford The Enchanted Forest Coloring Book

Basford The Enchanted Forest Coloring Book

Enter the adult coloring phenomena in 2015.   During that year, the sale of coloring books jumped from one million to over 12 million almost overnight.  This dramatic rise has been attributed to an interview with Johanna Basford, illustrator of The Enchanted Forest and The Secret Garden coloring books, on NPR’s All Things Considered in April of 2015 that synchronized with two trends—the growing wellness movement and social media platforms such as Instagram and Facebook which were inviting people to explore and share their creativity with each other.  During Basford’s interview, she promoted coloring for adults as a way to get a break from our high stress lives and ‘detox’ from our digital devices.

Convergence of Factors that Made Coloring Take Off

Bassford tapped into a zeitgeist that was on the cusp of emerging—a synchronistic realization that:

  1. We needed to focus more seriously on managing stress;
  2. Coloring was a fun, practical, creative, and rewarding way to do that;
  3. This pastime could be joyfully celebrated with others.

Photo of People Coloring
It seemed like simultaneously across the globe, people discovered that coloring, which before had been relegated to children, was not only enjoyable and relaxing, but it was a legitimate tool for reducing stress, for successfully exploring their creativity, and for finding community.

Were Coloring Books Just a Fad?

Despite these benefits, it initially appeared like the coloring book craze might just be a passing fad.  Although sales of coloring books did taper off after the first couple of years, the appeal of coloring persists.  For example, as of August 2020 Facebook has dozens of coloring groups some of which have 30,000 members from across the world.  Generally these groups encourage people to share their favorite coloring books, offer suggestions for drawings supplies and techniques that they are enjoying, and upload photos of their coloring projects (they usually insist that the original illustrator is credited).  Perhaps not surprisingly, since the outbreak of the COVID virus with stress levels high and people forced to isolate from one another, coloring sales have begun to shoot up again.

Why Coloring Books Are Still So Popular?

The adult coloring book phenomena exploded so quickly because it seemed to make perfect sense that coloring was an easy and accessible way for people who are stressed out to channel that tension.

For example, coloring can be especially useful for folks who have trouble meditating or doing yoga—it effectively yields many of the same results.  For people who aren’t ‘crafty’ but know that having a hobby or doing crafts helps manage stress, it is a way to cultivate a creative outlet.  The pre-existing images gives people a place to start, some structure if drawing free-hand makes them anxious.  It gives people a way to be express themselves artistically without needing any training or skill.

Coloring is Portable and Compact

It’s easy to jump in and out of coloring.  When you need to get to other tasks, you can quickly put what you’re working on to the side and then come back to it.  It’s also portable so you can travel with it.  In fact, many people use coloring to make their travel time pass more quickly and enjoyably.

Along the same lines, coloring is an effective way to help you stay present and engaged during meetings and lectures.  Although it might seem like it would be a distraction, it actually helps people be more attentive and focused.

Adult Coloring Books on Almost Any Theme You Can Imagine

The variety of coloring books now available cater to almost every imaginable demographic.

Mucklow and Porter Color Me Stress Free

Color Me Stress Free–Mucklow and Porter

You can find adult coloring books of grumpy cats, swear words, fat ladies in space, the Civil Rights movement, serial killers, Megan and Harry’s wedding, and holiday sweaters, just to name a few.  Many are geared to special audiences such as coloring books for “real men”, surfers, moms, veterans, the OB coloring book for gynecologists, and even raised-line coloring books for the visually impaired.  Some of the most popular include Basford’s books as well as the Color Me Stress Free series by Art Therapist Lacy Mucklow and artist Angela Porter.

So Why Is Coloring So Helpful?

Perhaps the most compelling benefit of coloring is that it is relaxing.  This is not only subjective—people report feeling calmer after coloring; but also objective—they undergo constructive physiological changes. For example, they experience the relaxation response which includes a range of biological markers from lowered blood pressure and heart rate to shifts in brain wave activity.  These combine to not only improve physical health and immune functioning but to counteract the negative effects of stress.

What Other Benefits Does Coloring Hold?

Research is revealing other benefits that coloring promotes (*see the reference list below for many of these studies).  Because the benefits of coloring are truly multifold, we list them below in bullets:

Coloring is meditative and helps us focus:

  • It quiets the ‘monkey mind’ and stills the steady stream of racing thoughts that can dominate our attention and keep us from truly being in the moment.
  • It provides a positive distraction.
  • It puts us in a meditative state and makes us more mindful.
  • It induces the relaxation response.
  • It counters the damaging effects of stress.
  • It helps us focus and concentrate.
  • It gets us into being fully engaged and in flow.
  • It makes us more alert, aware, and present.

Coloring stimulates whole brain thinking:

  • It stimulates right brain expansive and creative thinking.
  • It involves left brain thinking through organization and planning.
  • It improves hand/eye coordination and hones fine motor skills.
  • It taps into parts of the brain that are not accessible through language and speech.
  • It tells a story by reflecting in visual form the unique way our minds work.
  • It gives us information about ourselves that we can explore.

Coloring taps into our creativity:

  • For those of us who don’t have artistic training, it warms us up to creativity and gives us some structure to start with.
  • It helps overcome the ‘blank canvas’ anxiety that free drawing can cause.
  • coloring in a mandalaIt lets us explore our creativity: in the materials we use, the color combinations we choose, and the way we emphasize different parts of the picture.
  • The structure they provide can help us feel like we can be more successful at doing art.
  • We can create something that is beautiful and that we can feel good about.
  • The artists among us enjoy that it lets us take a break from the pressure of having to create something original while still inviting individual artistic flair and personal aesthetic choices.

Another Unexpected Benefit: Connection and Community

Coloring has also become a way for people to connect.   In fact, those connections are part of what has made coloring so popular.  People don’t only enjoy the process of making their art but they want to share their work with others—as gifts, in meet-ups, and in facebook groups.  For example, the Adult Coloring Worldwide facebook group has 32,000 members sharing their coloring projects with each other.

But Wait, I’ve Heard That Coloring Stifles Creativity!  Is That True?

Many of our art therapy clients come to us with we call “art trauma”—memories of having been shamed at an early age for not being able to draw and/or of being punished for “not coloring in the lines”.

Although some well-intentioned but misguided educators may have insisted that you color neatly and perfectly “in the lines”, we now know that coloring actually promotes creativity.  For example, research shows that when children engage in coloring and then are given complex tasks to navigate, they show more divergent problem-solving skills.

In addition, in terms of artistic creativity, the structured outlines in coloring images seem to warm people up to doing art rather than inhibit them.  It seems to give them what one of our favorite art therapists, Judy Rubin, call  a “framework for freedom”.

Using Coloring and Art Therapy to Overcome Unhelpful Messages About Doing Art

Granted, some people might still struggle with negative internal messages about doing art in general, or coloring more specifically, and we have no desire to re-traumatize you.  However, we support you if you want to use coloring as a way to revisit those unhelpful legacies and discover (or rediscover) the playful and relaxing fun that art and coloring can be.

If you want to take that a step further and work with an Art Therapist—like Rebecca and her business partner Gioia Chilton—they can help you overcome internal and external barriers to your creativity and wellbeing.

Is Coloring Art Therapy?

There has been some confusion about whether coloring is Art Therapy.  Often that is because there is confusion about what Art Therapy itself is.  Art therapy, like most therapy, is designed to help people cope with challenges and experience a higher quality of life.  The way art therapists do so is through art and the creative process.

Art Therapy relies on two essential components:

  1. Doing art is healing.
  2. Art communicates.

We know that, as mentioned earlier, coloring induces the relaxation response.   What you choose to color and how you color is also telling a story.  It is communicating.  However, because coloring does not usually involve working directly with an art therapist along with all of the therapeutic support and insight he/she provides, we call it ‘therapeutic art’ rather than ‘Art Therapy’.  Click here if you want to learn more about art therapy.

How to Color

There is no wrong way to color, but you might like some guidelines.

  • Try different kinds of art supplies and see what works for you: e.g., traditional crayons, markers, and pencils, or gel pens, watercolor pencils, oil/chalk pastels, paints, and even collage.
    Sharpie Markers lined up

    Sharpie Markers

  • Explore what colors you like—cooler colors like blues, green and purples; warmer ones like browns, oranges, yellows and reds; neutrals like grey and black; metallics like gold, bronze, and silver.
  • Play with different textures: squiggly, diagonal, horizontal, or vertical lines; soft and seamless or heavy, dark, intense marks. Mix them up to create contrast.
  • Stay in the lines or branch out and add your own designs and images.

When to Color:

  • If you are anxious or feel stressed out.
  • If you need to relax your body and your mind.
  • When you need a quick mental break and a shift of focus.
  • If you get restless when you have to sit and pay attention (it helps some people concentrate better, e.g. during long meetings or lectures.)
  • If you have trouble meditating—coloring induces many of the same physiological benefits of meditation.
  • At night to wind down and prepare for sleep.
  • If you struggle with a physiological or psychological condition that affects your balance, fine motor control, attention, memory, and/or concentration. It will help exercise and build those skills.
    Saguaro Moon Colored in by Multiple People

    Saguaro Moon Colored in by Rebecca’s Friends and Family

  • To connect with your friends and family, e.g., color together and notice the different ways that you each treat the same image; explore how those choices might reflect something about you as individuals.
  • To connect with other “colorists” who love coloring and sharing their coloring projects.  (See below for some Facebook coloring communities).
  • With an Art Therapist if you want to learn more about yourself, overcome blocks, and be more creative.

Coloring Books By Art Therapists:

  • Bloom, R. (2017). Attunement: Mandala coloring book. Petersburg, Florida:
  • Bloom, R. (2013). Squaring the Circle. Petersburg, Florida:
  • Fincher, S. F. (2004).  Coloring mandalas 2: For balance, harmony, and spiritual wellbeing.  Boston, Massachusetts: Shambala.
  • Fincher, S. F. (2004).  Coloring mandalas 2: For balance, harmony, and spiritual wellbeing.  Boston, Massachusetts: Shambala.
    Susanne fincher Coloring Mandalas Coloring Book

    Fincher Coloring Mandalas

  • Fincher, S. F. (2006).  Coloring mandalas 3: Circles of the sacred feminine.  Boston, Massachusetts: Shambala.
  • Fincher, S. F. (2013).  Coloring mandalas 4: For confidence, energy, and purpose.  Boston, Massachusetts: Shambala.
  • Jacobs, S. (2017). The Illuminated Torah.  CA: CreateSpace Independent Publishing Platform.
  • Mucklow, L. & Porter, A. (2014). Color me calm: 100 coloring templates for meditation and relaxation (a Zen coloring book).  London, England: Race Point Publishing.
  • Mucklow, L. & Porter, A. (2016a). Color me stress free: 70 coloring templates to unplug and unwind (a Zen coloring book).  London, England: Race Point Publishing.
  • Mucklow, L. & Porter, A. (2016b). Color me fearless: 70 coloring templates to boost strength and courage (a Zen coloring book).  London, England: Race Point Publishing.
  • Mucklow, L. & Robertson, B. (2017). Mom and me: An art journal to share (A side by side book).  London, England: Race Point Publishing.

Facebook Groups Related to Coloring

Helpful Blogs and Websites


Below is a list of references.  Some of them are academic research that has been conducted around coloring.  Others are coloring books that we recommend.  We also provide links to some interesting articles and videos about coloring.

  • “Adult Coloring Books” (2015) Val Huet, the British Association of Art Therapists (BAAT) Chief Executive Officer for Reuters TV, retrieved October 2018
  • Allen, J. (2011). The effectivenessoOf mandala creation In alleviating traumatic symptoms In college students. Capella University. UMI Number: 3443798.
  • Ashdown, , B.K,  Bodenlos, J.S., Arroyo, K,  Patterson, M., Parkins, E, & Burstein, S. (2018).  How does coloring influence mood, stress, and mindfulness? Journal of Integrated Social Sciences,  8(1): 1-21.
  • Ashlock, L, Miller-Perrin, L., & Krumrei-Mancuso,  R. (2019). The effectiveness of structured coloring activities for anxiety reduction.  Art Therapy: Journal of the American Art Therapy Association, 0(0), 1-7.
  • Barrett, C.A. (2015). Adult coloring books: Patterns for stress relief. Phi Kappa Phi Forum, 95(4).
  • Basford, J. (2015).  Enchanted forest: An inky quest and coloring book.  Laurence King Publishing List: London, England.
  • Carolan, R., & Betts, D. (2015) The adult coloring book phenomenon. Retrieved September 16, 2020 from
  • Carsley, D., & Heath, N. L. (2018). Effectiveness of  mindfulness-based colouring for test anxiety in adolescents. School Psychology International, 39(3), 251–272.
  • Carsley, D., & Heath, N. L. (2019). Effectiveness of mindfulness-based coloring for university students’ test anxiety. Journal of American College Health, 0(0), 1–10.
  • Carsley, D., Heath, N. L., & Fajnerova, S. (2015). Effectiveness of a classroom mindfulness coloring activity for test anxiety in children. Journal of Applied School Psychology, 31(3), 239–255
  • Carsley, D., & Heath, N. L. (2018). Effectiveness of mindfulness-based colouring for test anxiety in adolescents. School Psychology International, 39(3), 251–272. https://doi .org/10.1177/0143034318773523
  • Carsley, D., & Heath, N. L. (2019). Effectiveness of mindfulness-based coloring for university students’ test anxiety. Journal of American College Health, 0(0), 1–10. doi.:10.1080/07448481.2019.1583239
  • Cummings, Caitlin. (2016). Which is more effective in reducing anxiety: Simplistic predrawn mandalas or complex pre-drawn mandalas? Master’s Thesis. Nazareth College. Rochester, NY.
  • Curry, N. A., & Kasser, T. (2005). Can coloring mandalas reduce anxiety? Art Therapy: Journal of the American Art Therapy Association, 22(2), 81–85. 2005.10129441.
  • Czamanski-Cohen, J. (2016). The bodymind model: A platform for studying the mechanisms of change induced by art therapy. The arts in psychotherapy: Vol 51, 63–71. doi:10.1016/j.aip.2016.08.006
  • Czerwinski, N., Egan, H., Cook, A., & Mantzios, M. (2020).  Teachers and mindful colouring to tackle burnout and increase mindfulness, resiliency and wellbeing. Contemporary School Psychology.  Retrieved September 16, 2020 from
  • DeLue, C. (1999). Physiological effects of creating mandalas. In C. Malchiodi (Ed.), Medical Art Therapy with Children (pp 33 – 49). Philadelphia: Jessica Kingsley.
  • DiConsiglio, J. (2016).  Color me cautious: Don’t mistake adult coloring books for art therapy.  Columbian College of Arts & Sciences. Retrieved September 18, 2020 from Drexel University, 2017.
  • Drexel University (2017).  Coloring books make you feel better, but real art therapy much more potent.  ScienceDaily. Retrieved September 15, 2020 from 
  • Eaton, J., & Tieber, C. (2017). The effects of coloring on anxiety, mood, and perseverance. Art Therapy: Journal of the American Art Therapy Association, 24(1), 42–46. doi:10.1080/07421656.2016.1277113
  • Flett, J.A., Lie, C., Riordan, B.C., Thompson, L.M., Conner, T.S., Hayne, H. (2017).  Sharpen your pencils: Preliminary evidence that adult coloring reduces depressive symptoms and anxiety.  Creativity Research Journal, 29(4), 409-416 
  • Forkosh, J. & Drake, J.E.  (2017) Coloring versus drawing: Effects of cognitive demand on mood repair, flow, and enjoyment, Art Therapy: Journal of the American Art Therapy Association, 34(2), 75-82. DOI: 10.1080/07421656.2017.1327272
  • Gbur, T. (2015).  Free form creation vs. the mandala and their effects on veterans with posttraumatic stress disorder: a recreational therapy intervention.  Unpublished Bachelor’s Thesis, Southern Nazarene University.
  • Hegel, T.  (2020).  Coloring books trend as social distancing stress buster.  Advertising Specialty Institute.  Retrieved September 16, 2020 from
  • Notre Gray-Foti, A. (2018).  Mindful mandala creation to reduce anxiety and increase confidence in new mothers.  on veterans with posttraumatic stress disorder: a recreational therapy intervention.  Unpublished Master’s Thesis, Notre Dame de Namur University.
  • Hass-Cohen, N. & Clyde-Findlay, J. (2015). Art therapy and the neuroscience of relationships, creativity, & resilience. New York, NY: Norton.
  • Hattori, H., Hattori, C., Hokao, C., Muzushima, K. & Mase, T. (2011).  Controlled study on the cognitive and psychological effect of coloring and drawing in mild Alzheimer’s disease patients Geriatrics & Gerontology International, 11 (4), p. 431-437.
  • Holt, N.J., Furbert, L., & Sweetingham, E.  L. D. (2019).  Cognitive and affective benefits of coloring: Two randomized control crossover studies. Art Therapy: Journal of the American Art Therapy Association, 36(4), 200-208.
  • Kaimal, G., Ayaz, H. Herres, J., Dietrich-Hartwell, R., Makwana, B., Kaiser, D., Nassar, J. (2017).  Functional near-infrared spectroscopy assessment of reward perception based on visual self-expression: Coloring, doodling, and free drawing.  The Arts in Psychotherapy, 55, 85-92.
  • Kaimal, G. Carroll-Haskins, K., Mensinger, J.L., Dietrich-Hatwell, R.M., Manders, E. & Levin, W.P. (2019). Outcomes of art therapy and coloring for professional and informal caregivers of patients in a radiation oncology unit: A mixed methods pilot study.  European Journal of Oncology Nursing 42, 153-161.
  • Kaimal, G., Gonzaga, A.M.L., & Schwachter, V. (2017) Crafting, health and wellbeing: findings from the survey of public participation in the arts and considerations for art therapists, Arts & Health, 9:1, 81-90, DOI:   10.1080/17533015.2016.1185447
  • Kaimal, G., Jones, J. P., Dieterich-Hartwell, R., Acharya, B., & Wang, X. (2019). Evaluation of long- and short-term art therapy interventions in an integrative care setting for military service members with post-traumatic stress and traumatic brain injury. The Arts in Psychotherapy, 62, 28–36.
  • Kaimal, G., Mensinger, J.L, , J.M., & Dietrerich-Hartwell, R.M., (2017).  Art therapist-facilitated open studio versus coloring:  Differences in outcomes of affect, stress, creative agency and self-efficacy.  Canadian Art Therapy Association Journal, 30 (2), 56-68.
  • Keogh, K. & Creaven, A.M. (2017).  Evaluating the impact of a brief artistic intervention on cardiovascular recovery from acute stress.  Art Therapy: Journal of the American Art Therapy Association, 34(4), 167-175.  DOI: 10.1080/07421656.2017.1386038
  • Kim, H., Kim, S., Choe, K., & Kim, J. (2017). Effects of mandala art therapy on subjective well-being, resilience, and hope in psychiatric inpatients. Archives Of Psychiatric Nursing, 0(0).
  • Laurer, M., & van der Vennet, R. (2015). Effect of art production on negative mood and anxiety for adults in treatment for substance abuse. Art Therapy, 32(4), 177-183. doi:10.1080/07421656.2015.1092731
  • Lee, S. (2018).  Why color mandalas? A study of anxiety-reducing mechanisms.  Art Therapy: Journal of the American Art Therapy Association (35)1, 35-41. DOI: 10.1080/07421656.2018.1459105
  • Mann, A. E., (2013).  Pre-drawn mandalas versus constructed mandalas versus unstructured mandalas: Which creates a greater reduction in anxiety? Unpublished Master’s Thesis.  Nazareth College. 
  • Mantzios, M., & Giannou, K. (2018). When did coloring books become mindful? Exploring the effectiveness of a novel method of mindfulness-guided instructions for coloring books to increase mindfulness and decrease anxiety. Frontiers in Psychology, 9(56). doi:10.3389/fpsyg.2018.00056
  • Mantzios, M., Hussain, H., Hussain, A., Egan, H., Scanlon, P. (2019). Adult colouring: the effect of app-based vs. pen-and-paper colouring on mindfulness and anxiety.  Health Psychology Today, 9(56). DOI: 10.5114/hpr.2019.87312
  • McConeghey, H. (1981). Art education and archetypal psychology. Spring: An Annual of Archetypal Psychology and Jungian Thought (pp. 127–136). Irving, TX: Spring.
  • Mehlomakulu, C.(2019). Is there a place for coloring in art therapy? Retrieved September 16, 2020 from
  • Milner, C. (2016).  Adult coloring books: A safe space to play with color.  The Epoch Times  Retrieved September 18, 2020.
  • Muthard, C., & Gilbertson, R. (2016). Stress management in young adults: Implications of mandala coloring on self-reported negative affect and psychophysiological response. Psi Chi Journal of Psychological Research, 21(1), 16–28.
  • Noor, S. M., Saleem, T., Azmat, J., & Arouj, K. (2017). Mandala colouring as a therapeutic intervention for anxiety reduction in university students. Pakistan Armed Forces Medical Journal, 67(6),904–907.
  • Otto, F. M., Rattigan, M. D., & Gerber, N. (2015). Quick take: Your coloring book is not your therapist. Retrieved September 16, 2020 from
  • Parkes, J. & Volpe, V. (2013).  Colour for well-being: Exploring adult learners’ responses to utilizing colour as a therapeutic tool.  Journal of Applied Arts & Health (3) 3. 275-293.
  • Pisarik, C., & Larson, K. (2011). Facilitating college students’ authenticity and psychological well-being through the use of mandalas: An empirical study. The Journal Of Humanistic Counseling, 50(1), 84-98.
  • Powell, A., Alcorn, K., & Lindsay, K. (2017). Effect of coloring on student stress levels. American Journal of Recreation Therapy, 16(1), 9-16. doi: 10.5055/ajrt.2017.0122
  • Raugust, J. (2020).  Coloring and crossword books for adults get boost. Publishers Weekly.  Retrieved September 16, 2020 from
  • Rigby, M., & Taubert, M. (2016). Colouring books for adults on the cancer ward. BMJ, 352, h6795 doi: 
  • Rose, S.E., && Loman, H.R., (2020).  The potential of a mindfulness-based coloring intervention to reduce test anxiety in adolescents.  Mind, Brain, Education.
  • Schrade, C., Tronsky, L., & Kaiser, D. H. (2011). Physiological effects of mandala making in adults with intellectual disability. Arts in Psychotherapy, 38(2), 109–113. .2011.01.002
  • Scott, N. (2015). Between the lines: the adult colouring book phenomenon. ABI/INFORM Collection, 69(1), 104.
  • Schwedel, H. (2015). Coloring books for adults: We asked therapists for their opinions.  The Guardian.  Retrieved September 16, 2020 from
  • Small, S. R. (2006). Anxiety reduction: Expanding previous re- search on mandala coloring. Undergraduate Journal of Psychology, 19, 15–21.
  • Striker, S.& Kimmel, E. (2001) The anti-coloring Book:  Creative Activities for ages 6 and up.  New York, New York.  Henry Holt and Company.
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  • Waters, P. (1980).  The sensuous coloring book. San Francisco, CA: Down There Press.
  • Wilkinson, R.A. (2020).  Coloring creates wellbeing: The desert mandalas coloring Book. Tucson, Arizona: Self published.
  • Wilkinson, R.A. & Chilton, C. (2018).  Positive art therapy theory and practice: Integrating positive psychology and art therapy.  London, England: Routledge.
  • Yzquierdo, C. (2019).  The physiology of art: The effect of coloring on blood pressure and heart rate as measures of stress.  Unpublished master’s thesis. Texas State University.